Posts Tagged ‘Social Media’

A new White Paper by the law firm Reed Smith demonstrates that the perils of social media go well beyond waiting for guidance from the FDA. The guide, free to employees of 4As agencies and other supporters of the Coalition for Healthcare Communication, can be downloaded using the link below.

Although “Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon” does not focus on FDA regulation it does provide a broader array of  legal matters that might arise with advertising and marketing; commercial litigation; data privacy and security; product liability; securities; trademarks and other areas of interest.

In their sidebar, Bottom Line—What You Need to Do, the company sums it up this way:
“It is of the utmost importance to have strategy in place in order to best protect your ownership of intellectual property. By aggressively policing your trademarks, service marks, trade names and copyrights, intellectual property owners will be in the best position to prevent claims that they have waived their ability to enforce their ownership rights, while at the same time discouraging others from any authorized use of your marks and works authorship.”

Download the full Social Media Legal Guide here.