Imagix Dental | Billboard Design
Advertising on this brand new digital billboard was decided on by the client and we were brought in to do the photography and design of the billboard. We developed and introduced the idea of using local people in their billboard campaign. The series of 10 digital billboard spots were photographed in studio on a Saturday morning. We had local community leaders, families and active high school students participate in our shoot – where we were also sharing the progress on Twitter, Facebook and Instgram. The final design was based on the client’s parameters with regard to what could be on the design.
Behind the Scene at the Photoshoot
Between staging and photographing the practice’s patients shared their stories and experiences about Imagix Dental and their staff. We had plenty of photos and status updates on Facebook and Twitter. During the project we also shot some testimonial videos for the practice that were later uploaded to YouTube and shared on their Facebook page, Twitter and their website.