On The House | Bathroom Makeover Online Giveaway

ez2BSocial was engaged to create and implement a national online giveaway for On The House with the Carey Brothers – an online resource for DIY and home improvement projects, plus a well known national radio show.

The Bathroom Makeover Giveaway, sponsored by Mansfield Plumbing and Hy-Lite, was launched June 19, 2014 and ran for 4 weeks.  The giveaway was a $6,500 Bathroom Makeover – packaged with a Mansfield Plumbing Brentwood Suite and a Hy-Lite – acrylic block or decorative glass window (winner’s choice.)

The mission was to drive entries, engagement and draw a winner who would then participate in photo and video work that the sponsors could then use in further promotions.

The campaign ran four (4) weeks and included:

  • Daily Twitter posts and engagement
  • Daily Facebook status updates about the sponsors and promoting the giveaway page
  • The On The House Weekly e-newsletter was sent to over 12,000 subscribers
  • Promotions  during the On The House with the Carey Brothers’ radio show
  • Blogger outreach and guest listings

The giveaway was fashioned to include multiple entries and daily entries. The entrants would accumulate points for accomplishing different tasks:

  • Viewing a sponsor video
  • Visiting sponsor Facebook Pages
  • Retweeting the contest links
  • Posting comments to designated blog sites
  • Signing up for a newsletter

During the four week giveaway we saw:

  • over 36,081 entries, with 3,438 entrants
  • visits to Mansfield on Facebook    8,784
    Mansfield went from 1,255 “Likes” on their Facebook page to 2,292
  • visits Hy-Lite on Facebook 8,010
    Hy-lite added over 600 “Likes” to their page
  • tweeted a message about the giveaway 6,628
  • visited The Carey Brothers on Facebook 4,918
  • followed @hylite_windows on Twitter 3,420
  • joined the On the House Newsletter List mailing list 3,298
  • Subscribe to Mansfield RSS Blog Feed  687
  • On The House with the Carey Brothers added over 490 new fans on Facebook, which wasn’t even part of the mission or tasks.
  • We saw over 554,000 social impressions during the giveaway period
  • We saw over 18,952 unique visitors to the website contest page during that 30 days


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