5 Ways Not to Use Twitters New Live Video Streaming App Periscope

5 Ways Not to Use Twitters New Live Video Streaming App Periscope

Now that anyone can do it from their smartphone live streaming has been the shiny new toy in the social media tool bag. Why? Because it’s as easy as mobile, point and click. Just make sure you have a great internet connection. Sure I love Vine and Instagram, and now Facebook’s native video is cool too. But, who wouldn’t want to live stream an open house walk through, or a product demonstration or experiment with crowdsourced baking. Now that Periscope is a Twitter-owned platform it integrates those tweets we all love. Periscope exceeded 10 million accounts in 4 months as of August 2nd. According to Periscope, “We define Time Watched as the aggregate amount of time that people spend watching live broadcasts on iOS & Android. As of last week, we’re seeing over 40 years of video watched per day.”   5 Things to Avoid when Using Periscope: 1:  Timing is everything, so don’t Live-stream when your audience isn’t likely to see it. Since Twitter owns Periscope, it’s real easy to tweet out your link anytime you decide to live-stream something. There’s not enough analytics yet to determine or benchmark the best time to do this, but your audience is unique, and that should determine when you live stream – which can parallel your best Twitter engagement time. So plan carefully and don’t just shoot from the hip. Periscope’s app will save your video to your app by default – and, made available to everyone through the link it generates for 24 hours. You can save it to your phone’s camera roll too. After 24 hours it’s gone and...

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