Tweets Now Showing in Google Mobile Search Results

Tweets Now Showing in Google Mobile Search Results

Several months ago Twitter and Google announced that the search engine will begin indexing of tweets to show in Google’s search results. Starting last week, it finally began to take place. Google brought Tweets to Google Search on mobile devices. So searching on the Google app or any browser on your smartphone or tablet will result in real-time content from Twitter right in the search page. I just searched for #FeartheWalkingDead and there were the updates. I did the same search for NASA – using “NASA Twitter,” and the results popped right up at the top of Google’s search results. They plan to roll out the feature onto desktops and in multiple languages in the coming months.  ...
Five Ways Twitter Analytics Can Boost Your ROI

Five Ways Twitter Analytics Can Boost Your ROI

Twitter continues to be a driving force in the world of social media. According to AdWeek, Twitter ranks second overall when it comes to the number of users in the U.S. and it is predicted that 57.3 people will be tweeting in 2016. In social media marketing, there is one thing everyone is after, a high return on investment. Whether you are using Twitter’s in-house analytics dashboard or a third-party software, here are five ways you can use Twitter analytics to boost your ROI. Target your amplifiers What is an amplifier? An amplifier is an avid Twitter user who loves to consume and create content. Amplifiers are the people who are most likely to retweet. In 2013, Twitter released a study on their blog that shed some light on who amplifiers are and why you should be targeting them. Amplifiers can be found in every demographic Amplifiers are not limited to millennials or the upper-middle class. Every market group represented on Twitter includes its own active influencers Amplifiers are highly visual In general, a Twitter feed that includes images is more compelling. Amplifiers, in particular, have been found to be more responsive to images that text-only tweets. Amplifiers want to hear from brands These invaluable influencers actually crave brand attention and interaction. Now you know why you should target amplifiers, but how can analytics help you? Twitter analytics can actually give you a rundown of all of your followers based on their influence. This simple metric will help you identify your coveted amplifiers and let you know who you should be paying attention to. The tool also lets you...
Twitter Less Effective at Driving Traffic than Facebook

Twitter Less Effective at Driving Traffic than Facebook

Facebook Drives 20 Times More Traffic than Twitter The fact that Facebook drove over 20 times more over all visits to sites than Twitter in their Q2 (based on the recent Shareaholic Social Media Traffic Report) just validates what I’ve been seeing on my client website analytics. Most social traffic referrals comes from Facebook – this even as Facebook has decreaed brand’s organic reach. This no doubt to stimulate more Facebook ad buys. Shares of visits, based on their study has Pinterest and Twitter lagging behind in 2nd and 3rd., respectively. Why is Facebook widening their margin of social referrals? Facebook has proven to be an easier interface for friends to communicate individually and wholesale. According to Pew Research 64% of Facebook users visit the site on a daily basis. How many times have you been surprised by the feed of unpredictable images, stories and video that have you wanting to know more – click. You visited the website and then most likely shared it with your friends. 44% of Facebook users “like” content posted by their friends. At least once a day, with 29% doing so several times per day. Don’t use Facebook? Odds are that you live with someone that has a Facebook account themselves, 66% of parents with a child living at home who do not use Facebook themselves say that someone in their household has a Facebook account (Pew Research.) So when you’re planning your social meeting presence – Facebook for most companies will be the number one social network to use when it comes to consumer brand marketing. You will find more statistics at...

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