Five Facebook Insights that Will Grow Your Audience

Five Facebook Insights that Will Grow Your Audience

Facebook is the backbone to any solid social media marketing campaign. From a marketing standpoint, it is the best platform to reach a wide variety of audiences. All ages and demographics are represented and easy to reach. This information is nothing new and analytics being the key to effectively reaching your audience is not new either. Facebook insights gives you all the quantitative information you need to make your brand’s social media campaign effective and efficient, but for novice and some long-time users it can just look like a sea of numbers and graphs. Here are five questions that will help you clarify the data and improve your brand’s Facebook presence. What is your objective? The answer to this question is the base point for evaluating your Facebook campaign. Are you trying to raise awareness of your organization or an event? Are you trying to get more eyes on your website? There are several available metrics, answering this question allows you to prioritize them according to your organization’s individual goal and determine the content you post. Chances are, your brand has more than one objective. There a variety of metrics to measure each individual objective. Call-to-action If what you want is more eyes on your website or product your posts probably already contain a call-to-action, but what metrics are best for evaluating you success? Link clicks is the metric you are most interested in. Link clickscan be viewed by pulling up an individual post’s details. Compare a variety of call-to-action posts to decipher what messages motivate your audience to act. Brand Humanization People prefer to engage with a brand...
Explode on Instagram with Some of These Insights

Explode on Instagram with Some of These Insights

Key Metrics for Instagram Success Instagram is the leader among social networks when it comes to brand engagement. Does that surprise you? In 2014, Forrester confirmed what many were already thinking when they looked at more than 3 million interactions with more than 2,500 brand posts across the social stratosphere. They found that Instagram garnered 58 times more brand engagement than Facebook and Twitter. Here is a visual of what that looks like.   If your brand can produce rich, visual, relevant content, Instagram is where you should be. As with all social media platforms, analytics is the key to success. Instagram does have an in-house insights tool, but it is currently only available to advertisers with the hope that it will be released to other brands later this year. In the meantime, there is no shortage of third-party tools you can use to monitor your Instagram analytics. Many of the Instagram metrics you need to track are similar to other platforms, but some are unique or more important to Instagram than others. These are a few you should be measuring for Instagram success.   Hashtags Hashtags are the backbone of conversation on Instagram. They help followers and brands create and share content that is relevant to them and the people they want to reach. With hashtags you can start or join an existing brand-relevant conversation, monitor brand sentiment, and even find content for your feed. Hashtag Campaigns Hashtags campaigns are an easy and fun way to raise brand awareness and monitor the conversation in real time.Last year, Madewell hosted an Instagram flash mob to raise awareness for their jeans. Taking advantage of their media connections, they asked 500 employees, fashion bloggers and...
Facebook Adds Enhanced Video Metrics For Page Owners

Facebook Adds Enhanced Video Metrics For Page Owners

New Video Metrics Rolling Out from Facebook Over the next few weeks Facebook is rolling out something we all want and need as page owners. Ever since Facebook has encouraged more uploaded videos, rather than just embedded videos from YouTube and others, the company has enhanced how and what metrics you see, both as organic and as paid video ads. The new video tab that Facebook is adding to insights is an enhancement of their video metrics and will include: tracking video views, unique video views, average duration of the video view and audience retention across custom date ranges. Page Insights Views The new metrics will allow you to see the number of views through fixed periods of the video – 25%, 50%, 75%, 95% and 100%. Knowing this information will allow you to see where your engagement is lost and where to place your key messages in-video. Directly uploaded videos to Facebook will have the most use of the metrics available and will help you find what resonates with people and help you determine how to more effectively create your video promotions and posts. Facebook has been catching up to YouTube as a dominant network in terms of video quantity. According to Social Bakers Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. Granted that is a small number, but the fact that fans can now easily share videos with friends shows you the strength and growth possibilities uploading directly to your FB page. Ad Reporting View When promoting video ads you will now be able to see “data breakdowns” that show you how...
3 Foods Trending on YELP in Atlanta

3 Foods Trending on YELP in Atlanta

Yelp Trends Can Help Businesses in their Local Marketing Efforts According to Search Engine Journal, “Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact whether they buy from a business or not, and businesses with Yelp accounts experience an average of $8,000 increase in yearly revenue.” Using tools like Google Trends, and now YELP Trends for more defined local search, means businesses  have another tool to help create effective content for their blogs and social media presence. By entering up to three keywords into the Yelp Trends search box, you can compare trends over time – in your city. You can search and compare words like “free appetizer”, “free dessert”, “buy one get one free.” The sites ten-year history give us a quick, broad picture of trends in any city we choose, in a handful of categories. Much of the content on YELP is customer-driven and so it’s a perfect way for small businesses to learn what is important to customers today and build content around that information. Conclusion Creating content for small businesses trying to reach their local market is becoming easier. Content marketing is not just magic, it’s consistently produced, interesting and compelling content that customers and brand advocates want to share. Hungry for Someone to Help You with Your Social Media Marketing and Content? ez2BSocial can help you reach your audience, build a following and increase brand awareness - while you build your business. Subscribe Now! Close this...
Facebook Will Track Your Shopping Across Devices

Facebook Will Track Your Shopping Across Devices

Facebook to Track Users Shopping Habits Across Devices Facebook announced a new way that merchants and mobile marketers can track your purchases. The new feature will let advertisers know when their promotion was first viewed and where they converted across apps and the web. The way Facebook describes it is: Imagine seeing an ad for a product on your mobile phone while in line at the bank. Do you immediately make a purchase on your phone? Probably not. But perhaps you go back to your office later that day and buy on your desktop computer. Such cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to interact with businesses. I’ve find myself clicking on product ads on my smartphone that I find interesting and then purchasing it on another device. Another example that comes to mind is find a great novel through an ad on my smartphone, but purchasing the e-book on my tablet. According to Facebook’s recent analysis they found that of the US users that were interested in a mobile Facebook ad, over 32 percent converted on desktop with 28 days. To view cross-device conversions for campaigns, go to Facebook Ad Reports, click Edit Columns, and select Cross-Device in the left-hand menu: Conclusion Conversion as we know is what matters in sales. We also know that sales conversion may not always be clear – knowing where and when in the process the conversion happens is great. Facebook knows that this will be a valuable tool in not only knowing effectiveness of the ad, but will help advertisers better target those...
Financial Promotions in Social Media

Financial Promotions in Social Media

Financial Conduct Authority Releases Guidance Consultation on Social Media Use The UK’s Financial Conduct Authority (FCA) has published their much anticipated guidance consultation on usage of social media by the financial industry .Specifically in regards to promotion of services and offerings. It is an attempt to manage the growth and use of social media as a communications tool for the financial industry – where major announcements and news are shared in a tweet or Facebook. Regulating this communication is becoming an issue even in the United States, where regulators are challenged to balance the new way to communicate with transparency and practical investor protection. Think the movie Wall Street, if it had social media to boost those stocks and manipulate the market. Crowdfunerinsider.com that featured the information wrote that the publication below is open for commentary in the UK til November 6, 2014. The document features images that show suggested compliant and non-compliant use Twitter for financial firms. The SEC Here in the States, the SEC earlier this year gave the go-ahead for third-party endorsements. According to Investment News, “Investors will be able to read testimonials about a prospective financial adviser online, much the way they now read restaurant reviews in deciding where to dine, according to guidelines issued last week by the Securities and Exchange Commission.” The SEC Division of Investment Management published the guidelines (PDF), which industry experts said should encourage more advisers to use social media to promote their firms. Publishing public comments from independent websites like YELP are permissible under the new guidelines. The SEC guidelines covers Linkedin (no endorsements should be the rule), Twitter...

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