Five Facebook Insights that Will Grow Your Audience

Five Facebook Insights that Will Grow Your Audience

Facebook is the backbone to any solid social media marketing campaign. From a marketing standpoint, it is the best platform to reach a wide variety of audiences. All ages and demographics are represented and easy to reach. This information is nothing new and analytics being the key to effectively reaching your audience is not new either. Facebook insights gives you all the quantitative information you need to make your brand’s social media campaign effective and efficient, but for novice and some long-time users it can just look like a sea of numbers and graphs. Here are five questions that will help you clarify the data and improve your brand’s Facebook presence. What is your objective? The answer to this question is the base point for evaluating your Facebook campaign. Are you trying to raise awareness of your organization or an event? Are you trying to get more eyes on your website? There are several available metrics, answering this question allows you to prioritize them according to your organization’s individual goal and determine the content you post. Chances are, your brand has more than one objective. There a variety of metrics to measure each individual objective. Call-to-action If what you want is more eyes on your website or product your posts probably already contain a call-to-action, but what metrics are best for evaluating you success? Link clicks is the metric you are most interested in. Link clickscan be viewed by pulling up an individual post’s details. Compare a variety of call-to-action posts to decipher what messages motivate your audience to act. Brand Humanization People prefer to engage with a brand...
Facebook Adds Enhanced Video Metrics For Page Owners

Facebook Adds Enhanced Video Metrics For Page Owners

New Video Metrics Rolling Out from Facebook Over the next few weeks Facebook is rolling out something we all want and need as page owners. Ever since Facebook has encouraged more uploaded videos, rather than just embedded videos from YouTube and others, the company has enhanced how and what metrics you see, both as organic and as paid video ads. The new video tab that Facebook is adding to insights is an enhancement of their video metrics and will include: tracking video views, unique video views, average duration of the video view and audience retention across custom date ranges. Page Insights Views The new metrics will allow you to see the number of views through fixed periods of the video – 25%, 50%, 75%, 95% and 100%. Knowing this information will allow you to see where your engagement is lost and where to place your key messages in-video. Directly uploaded videos to Facebook will have the most use of the metrics available and will help you find what resonates with people and help you determine how to more effectively create your video promotions and posts. Facebook has been catching up to YouTube as a dominant network in terms of video quantity. According to Social Bakers Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. Granted that is a small number, but the fact that fans can now easily share videos with friends shows you the strength and growth possibilities uploading directly to your FB page. Ad Reporting View When promoting video ads you will now be able to see “data breakdowns” that show you how...
Facebook Will Track Your Shopping Across Devices

Facebook Will Track Your Shopping Across Devices

Facebook to Track Users Shopping Habits Across Devices Facebook announced a new way that merchants and mobile marketers can track your purchases. The new feature will let advertisers know when their promotion was first viewed and where they converted across apps and the web. The way Facebook describes it is: Imagine seeing an ad for a product on your mobile phone while in line at the bank. Do you immediately make a purchase on your phone? Probably not. But perhaps you go back to your office later that day and buy on your desktop computer. Such cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to interact with businesses. I’ve find myself clicking on product ads on my smartphone that I find interesting and then purchasing it on another device. Another example that comes to mind is find a great novel through an ad on my smartphone, but purchasing the e-book on my tablet. According to Facebook’s recent analysis they found that of the US users that were interested in a mobile Facebook ad, over 32 percent converted on desktop with 28 days. To view cross-device conversions for campaigns, go to Facebook Ad Reports, click Edit Columns, and select Cross-Device in the left-hand menu: Conclusion Conversion as we know is what matters in sales. We also know that sales conversion may not always be clear – knowing where and when in the process the conversion happens is great. Facebook knows that this will be a valuable tool in not only knowing effectiveness of the ad, but will help advertisers better target those...
Twitter Less Effective at Driving Traffic than Facebook

Twitter Less Effective at Driving Traffic than Facebook

Facebook Drives 20 Times More Traffic than Twitter The fact that Facebook drove over 20 times more over all visits to sites than Twitter in their Q2 (based on the recent Shareaholic Social Media Traffic Report) just validates what I’ve been seeing on my client website analytics. Most social traffic referrals comes from Facebook – this even as Facebook has decreaed brand’s organic reach. This no doubt to stimulate more Facebook ad buys. Shares of visits, based on their study has Pinterest and Twitter lagging behind in 2nd and 3rd., respectively. Why is Facebook widening their margin of social referrals? Facebook has proven to be an easier interface for friends to communicate individually and wholesale. According to Pew Research 64% of Facebook users visit the site on a daily basis. How many times have you been surprised by the feed of unpredictable images, stories and video that have you wanting to know more – click. You visited the website and then most likely shared it with your friends. 44% of Facebook users “like” content posted by their friends. At least once a day, with 29% doing so several times per day. Don’t use Facebook? Odds are that you live with someone that has a Facebook account themselves, 66% of parents with a child living at home who do not use Facebook themselves say that someone in their household has a Facebook account (Pew Research.) So when you’re planning your social meeting presence – Facebook for most companies will be the number one social network to use when it comes to consumer brand marketing. You will find more statistics at...
7 Easy Free Ways to Improve Your Facebook Engagement

7 Easy Free Ways to Improve Your Facebook Engagement

We setup clients on Facebook and other social sites all the time. Some want to handle content, engagement and follow-up on their own. – which is fine, if it’s consistently executed and executed well. No one wants to see old posts or an inactive site. It doesn’t show well for the brand. For those DIY’ers we’re posting 7 easy free ways to improve your engagement on Facebook: Brand Image Stay relevant to your audience, show images of products or services in cool ways and run contests to increase engagement and followers – but, announce them on all your social outlets. Engaging Content Don’t just post about your brand, like sterile product shots. Social media is not always about direct sales – it’s about engagement and loyalty. Make the content relevant to the reader, that’s engaging and interesting. Something that would make you want to read it. Trend Watch Search for trending content on YouTube, Reddit and Twitter so you can post into Facebook, creating your own unite status update. By simply repurposing other proven viral content, and aligning it to your community, it will help reinforce your brand’s story. Interesting Images Photos get 39% more interaction on Facebook. According to Fast Company, “Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook.” Posting Times Engagement rates are 18% higher on Thursdays and Fridays, another study found that engagement was 32% higher on weekends, This can be different depending on demographics and your own experience. So stay in tune with your page’s interaction and...

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