Tweets Now Showing in Google Mobile Search Results

Tweets Now Showing in Google Mobile Search Results

Several months ago Twitter and Google announced that the search engine will begin indexing of tweets to show in Google’s search results. Starting last week, it finally began to take place. Google brought Tweets to Google Search on mobile devices. So searching on the Google app or any browser on your smartphone or tablet will result in real-time content from Twitter right in the search page. I just searched for #FeartheWalkingDead and there were the updates. I did the same search for NASA – using “NASA Twitter,” and the results popped right up at the top of Google’s search results. They plan to roll out the feature onto desktops and in multiple languages in the coming months.  ...
5 Ways Not to Use Twitters New Live Video Streaming App Periscope

5 Ways Not to Use Twitters New Live Video Streaming App Periscope

Now that anyone can do it from their smartphone live streaming has been the shiny new toy in the social media tool bag. Why? Because it’s as easy as mobile, point and click. Just make sure you have a great internet connection. Sure I love Vine and Instagram, and now Facebook’s native video is cool too. But, who wouldn’t want to live stream an open house walk through, or a product demonstration or experiment with crowdsourced baking. Now that Periscope is a Twitter-owned platform it integrates those tweets we all love. Periscope exceeded 10 million accounts in 4 months as of August 2nd. According to Periscope, “We define Time Watched as the aggregate amount of time that people spend watching live broadcasts on iOS & Android. As of last week, we’re seeing over 40 years of video watched per day.”   5 Things to Avoid when Using Periscope: 1:  Timing is everything, so don’t Live-stream when your audience isn’t likely to see it. Since Twitter owns Periscope, it’s real easy to tweet out your link anytime you decide to live-stream something. There’s not enough analytics yet to determine or benchmark the best time to do this, but your audience is unique, and that should determine when you live stream – which can parallel your best Twitter engagement time. So plan carefully and don’t just shoot from the hip. Periscope’s app will save your video to your app by default – and, made available to everyone through the link it generates for 24 hours. You can save it to your phone’s camera roll too. After 24 hours it’s gone and...
How to Use Social Media for Trade Show Marketing

How to Use Social Media for Trade Show Marketing

Trade shows can seem like an endless ride, almost a circus in a way. If you’ve been to several you know what I mean. It can seem repetitive with the same gimmicks, the same people and the same promotions. But, it’s still the place to see new products and to cement relationships. According to the Center for Exhibition Research, trade show attendance has grown steadily since 2010. Although individual industries are different in growth – one thing that is consistent at all of them is the growth of social media use. It’s easy for marketers to say use Facebook, Twitter, and LinkedIn, but that’s not enough today. The landscape has dispersed, and the challenge brands face now are scattered audience, more diverse, yet fragmented social platforms and competition to be noticed is fierce. So like a circus you have to learn how to engage your audience in seconds. It’s not a matter of a tweet anymore or just scheduling an update, or posting a meme (which, by the way is out.) The trend to integrated social advertising means further distraction within the social timeline and feed of most people. In 2014, Snapchat had its first ad, now Facebook auto-plays video ads (and soon coming to an app near you) and Twitter cards have expanded use – creating even more competition to reach your audience.   The saving grace for trade show exhibitors is the mobile channel continues to grow, and we can take advantage of that. The majority of people attending trade shows carry smartphones and tablets, taking their own videos and posting their own photos. This can be...
What’s New With YouTube – 301+, Mobile View Update, Comments

What’s New With YouTube – 301+, Mobile View Update, Comments

Redesigned Mobile app Like me, you may be watching YouTube videos often on your smartphone or tablet. Today more than half the views on YouTube happen on mobile devices and through the mobile app. YouTube is now finally updating their App now available on Android and soon iOS.  The update includes three tabs: Home: You will now be able to search and explore videos with recommendations based on your watch history as well as personalized playlists personalized Subscriptions: The Subscription tab lets you find your favorite channels more easily. And to help make sure you never miss an upload, you can now tap the bell icon on the channels you love to get a notification as soon as a new video is posted. Account: Check out your playlists, watch history, and the videos you’ve uploaded all in one spot. You can also now watch full-screen vertical videos with just a single tap for the very first time. Now, according to YouTube’s blog, “With the redesigned app you can take your creativity to new levels using a new set of video creation tools. You’ve got an amazing camera in your phone or tablet, and now you can trim your footage, tint the image with filters, add music, and upload – all inside the app.” Something that’s been long in coming. Counting Views Improves YouTube’s “301+ view” will be going away. If you’ve ever viewed a popular video early in it’s post you may have seen “301+” – that is a count YouTube uses to pause popular videos so it can separate the spam bots from real viewers. Yes, that’s right...
Case Study: Bathroom Makeover Giveaway [Infographic]

Case Study: Bathroom Makeover Giveaway [Infographic]

A Giveaway Driving Over 550,000 social media impressions ez2BSocial was engaged to create and implement a national online giveaway for On The House with the Carey Brothers – an online resource for DIY and home improvement projects, plus well known national radio show personalities. The Bathroom Makeover Giveaway, sponsored by Mansfield Plumbing and Hy-Lite, was launched June 19, 2014 and ran for 4 weeks.  The giveaway was a $6,500 Bathroom Makeover – packaged with a Mansfield Plumbing Brentwood Suite and a Hy-Lite – acrylic block or decorative glass window (winner’s choice.) The mission was to drive entries, engagement and draw a winner who would then participate in photo and video work that the sponsors could then use in further promotions. The campaign included: Daily Twitter posts and engagement Daily Facebook status updates about the sponsors and promoting the giveaway page The On The House Weekly e-newsletter was sent to over 12,000 subscribers Promotions during the On The House with the Carey Brothers’ radio show Blogger outreach and guest listings The giveaway was fashioned to include multiple entries and a daily entry option. The entrants would accumulate points for accomplishing different tasks: Viewing a sponsor video Visiting sponsor Facebook Pages Retweeting the contest links Posting comments to designated blog sites Signing up for a newsletter During the four week giveaway we saw: over 36,081 entries, with 3,438 entrants visits to Mansfield on Facebook    8,784 Mansfield went from 1,255 “Likes” on their Facebook page to 2,292 visits Hy-Lite on Facebook 8,010 Hy-lite added over 600 “Likes” to their page tweeted a message about the giveaway 6,628 visited The Carey Brothers on...
Five Ways Twitter Analytics Can Boost Your ROI

Five Ways Twitter Analytics Can Boost Your ROI

Twitter continues to be a driving force in the world of social media. According to AdWeek, Twitter ranks second overall when it comes to the number of users in the U.S. and it is predicted that 57.3 people will be tweeting in 2016. In social media marketing, there is one thing everyone is after, a high return on investment. Whether you are using Twitter’s in-house analytics dashboard or a third-party software, here are five ways you can use Twitter analytics to boost your ROI. Target your amplifiers What is an amplifier? An amplifier is an avid Twitter user who loves to consume and create content. Amplifiers are the people who are most likely to retweet. In 2013, Twitter released a study on their blog that shed some light on who amplifiers are and why you should be targeting them. Amplifiers can be found in every demographic Amplifiers are not limited to millennials or the upper-middle class. Every market group represented on Twitter includes its own active influencers Amplifiers are highly visual In general, a Twitter feed that includes images is more compelling. Amplifiers, in particular, have been found to be more responsive to images that text-only tweets. Amplifiers want to hear from brands These invaluable influencers actually crave brand attention and interaction. Now you know why you should target amplifiers, but how can analytics help you? Twitter analytics can actually give you a rundown of all of your followers based on their influence. This simple metric will help you identify your coveted amplifiers and let you know who you should be paying attention to. The tool also lets you...

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