Case Study: Bathroom Makeover Giveaway [Infographic]

Case Study: Bathroom Makeover Giveaway [Infographic]

A Giveaway Driving Over 550,000 social media impressions ez2BSocial was engaged to create and implement a national online giveaway for On The House with the Carey Brothers – an online resource for DIY and home improvement projects, plus well known national radio show personalities. The Bathroom Makeover Giveaway, sponsored by Mansfield Plumbing and Hy-Lite, was launched June 19, 2014 and ran for 4 weeks.  The giveaway was a $6,500 Bathroom Makeover – packaged with a Mansfield Plumbing Brentwood Suite and a Hy-Lite – acrylic block or decorative glass window (winner’s choice.) The mission was to drive entries, engagement and draw a winner who would then participate in photo and video work that the sponsors could then use in further promotions. The campaign included: Daily Twitter posts and engagement Daily Facebook status updates about the sponsors and promoting the giveaway page The On The House Weekly e-newsletter was sent to over 12,000 subscribers Promotions during the On The House with the Carey Brothers’ radio show Blogger outreach and guest listings The giveaway was fashioned to include multiple entries and a daily entry option. The entrants would accumulate points for accomplishing different tasks: Viewing a sponsor video Visiting sponsor Facebook Pages Retweeting the contest links Posting comments to designated blog sites Signing up for a newsletter During the four week giveaway we saw: over 36,081 entries, with 3,438 entrants visits to Mansfield on Facebook    8,784 Mansfield went from 1,255 “Likes” on their Facebook page to 2,292 visits Hy-Lite on Facebook 8,010 Hy-lite added over 600 “Likes” to their page tweeted a message about the giveaway 6,628 visited The Carey Brothers on...
Secrets to Lead Generation with Social Media [Infographic]

Secrets to Lead Generation with Social Media [Infographic]

Social media marketing, unlike PPC, trade shows or direct mail, provides more opportunities to generate and nurture leads. Sales, through lead conversion, occurs 13% higher with social media marketing than the average digital marketing lead conversion rates. According to HubSpot “Social media has a 100% higher lead-to-close rate than outbound marketing… and Inbound marketers double the average site conversion rate, from 6% to 12% total. Who wouldn’t like that? Did you know that 78% of small businesses attract new customers through social media and that inbound marketing (social media, sharing, content creation and more) leads to 54% more leads than generated by outbound (where the customers find you, mostly through various paid and natural search engine marketing efforts.) So here is an infographic that shares 5 “secrets” to lead generation with social media. Hungry for Someone to Help You with Your Social Media Marketing and Content? ez2BSocial can help you reach your audience, build a following and increase brand awareness - while you build your business. Subscribe Now! Close this...

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