MailChimp for Your Email Marketing

MailChimp for Your Email Marketing

I’ve worked with two of the most popular email marketing services – MailChimp and Constant Contact – over the past few years. Creating and managing weekly newsletters for clients. I like MailChimp most, and I’ll tell you why in this post. In 2014, Mailchimp users sent over 100 billion emails and with 76 languages used in campaigns (English and Spanish are the two top languages.) It’s a young company, and it shows it in its website design, interface and brand look – gotta like that monkey. When it comes to budget, MailChimp wins. You can sign on for a free account – and it’s free forever. But, you are limited to that free plan – maximum of 2,000 subscribers and 12,000 sends for each month. Even still I find for most businesses that’s a great place to start. The free, forever, plan gives you the ability to A/B Test your emails, provides comprehensive reports, gives you ample enough templates, integration, RSS-to-Email, custom forms, segmentation, and groups, and social sharing. Additional features that would be useful are either on a paid add-on for monthly or Pay As You Go accounts include: social profiles, delivery by time zone (which I find important) and automation (autoresponders and more.) This last one can be key to growing your list. To use some premium tools you will have to upgrade to a paid plan – which, sounds fine at the beginning for $10 per month, but that only covers 500 subscribers. It can get pricey. But, if you end up with 25,000 subscribers and a $150 monthly bill you should be making that back...

Warning: extract() expects parameter 1 to be array, boolean given in /home/content/20/2139020/html/ez2bsocial/wp-content/plugins/simple-linkedin-feeds/simple-linkedin-feeds.php on line 208