Explode on Instagram with Some of These Insights

Explode on Instagram with Some of These Insights

Key Metrics for Instagram Success Instagram is the leader among social networks when it comes to brand engagement. Does that surprise you? In 2014, Forrester confirmed what many were already thinking when they looked at more than 3 million interactions with more than 2,500 brand posts across the social stratosphere. They found that Instagram garnered 58 times more brand engagement than Facebook and Twitter. Here is a visual of what that looks like.   If your brand can produce rich, visual, relevant content, Instagram is where you should be. As with all social media platforms, analytics is the key to success. Instagram does have an in-house insights tool, but it is currently only available to advertisers with the hope that it will be released to other brands later this year. In the meantime, there is no shortage of third-party tools you can use to monitor your Instagram analytics. Many of the Instagram metrics you need to track are similar to other platforms, but some are unique or more important to Instagram than others. These are a few you should be measuring for Instagram success.   Hashtags Hashtags are the backbone of conversation on Instagram. They help followers and brands create and share content that is relevant to them and the people they want to reach. With hashtags you can start or join an existing brand-relevant conversation, monitor brand sentiment, and even find content for your feed. Hashtag Campaigns Hashtags campaigns are an easy and fun way to raise brand awareness and monitor the conversation in real time.Last year, Madewell hosted an Instagram flash mob to raise awareness for their jeans. Taking advantage of their media connections, they asked 500 employees, fashion bloggers and...
Facebook Adds Enhanced Video Metrics For Page Owners

Facebook Adds Enhanced Video Metrics For Page Owners

New Video Metrics Rolling Out from Facebook Over the next few weeks Facebook is rolling out something we all want and need as page owners. Ever since Facebook has encouraged more uploaded videos, rather than just embedded videos from YouTube and others, the company has enhanced how and what metrics you see, both as organic and as paid video ads. The new video tab that Facebook is adding to insights is an enhancement of their video metrics and will include: tracking video views, unique video views, average duration of the video view and audience retention across custom date ranges. Page Insights Views The new metrics will allow you to see the number of views through fixed periods of the video – 25%, 50%, 75%, 95% and 100%. Knowing this information will allow you to see where your engagement is lost and where to place your key messages in-video. Directly uploaded videos to Facebook will have the most use of the metrics available and will help you find what resonates with people and help you determine how to more effectively create your video promotions and posts. Facebook has been catching up to YouTube as a dominant network in terms of video quantity. According to Social Bakers Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. Granted that is a small number, but the fact that fans can now easily share videos with friends shows you the strength and growth possibilities uploading directly to your FB page. Ad Reporting View When promoting video ads you will now be able to see “data breakdowns” that show you how...

A 50-cent microscope that folds like origami

Mary Shelly wrote about inventions, that “it must be humbly admitted, does not consist in creating out of void but out of chaos.” In a recent TED talk TED Fellow Manu Prekash shared his experience about chaos in the field when it comes to healthcare in developing worlds. He found, that for lack of a basic tool, the microscope, lives could be lost in waiting days for diagnostic results. The basic microscope hasn’t changed much in decades – it can be bulky, expensive and hard to use. TED Fellow Manu Prakash and his team have created a microscope made of paper that’s just as easy to fold as an origami – and easy to use. This video demo  shows how this invention could revolutionize healthcare in developing countries … and turn almost anything into a fun, hands-on science experiment. I found this amazing and thought I’d share it....
This Year’s HGTV Urban Oasis is in my backyard of Atlanta

This Year’s HGTV Urban Oasis is in my backyard of Atlanta

Starting today on FrontDoor.com and HGTV.com – people have a chance to win the luxuriously furnished HGTV Urban Oasis 2014, an approximately 2,000-square-foot apartment located on the 37th level of The Residences at Mandarin Oriental,  in Atlanta, Georgia –  in the heart of Buckhead. The prize package also includes an all-new 2015 Acura TLX. The fully furnished HGTV Urban Oasis 2014 features two bedrooms and 2 1/2 baths, and floor-to-ceiling windows bathe the unit in natural light. An almost 300-square-feet of east-facing terrace opens to a panoramic view of Stone Mountain, the world’s largest exposed granite face. “This property is a true urban sanctuary with a garden, reflecting pool and entertaining space,” says Jack Thomasson, HGTV professional house planner. “We are once again creating an ideal residence packed with unique touches and easy access to the best restaurants, nightlife and activities Atlanta has to...
3 Foods Trending on YELP in Atlanta

3 Foods Trending on YELP in Atlanta

Yelp Trends Can Help Businesses in their Local Marketing Efforts According to Search Engine Journal, “Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact whether they buy from a business or not, and businesses with Yelp accounts experience an average of $8,000 increase in yearly revenue.” Using tools like Google Trends, and now YELP Trends for more defined local search, means businesses  have another tool to help create effective content for their blogs and social media presence. By entering up to three keywords into the Yelp Trends search box, you can compare trends over time – in your city. You can search and compare words like “free appetizer”, “free dessert”, “buy one get one free.” The sites ten-year history give us a quick, broad picture of trends in any city we choose, in a handful of categories. Much of the content on YELP is customer-driven and so it’s a perfect way for small businesses to learn what is important to customers today and build content around that information. Conclusion Creating content for small businesses trying to reach their local market is becoming easier. Content marketing is not just magic, it’s consistently produced, interesting and compelling content that customers and brand advocates want to share. Hungry for Someone to Help You with Your Social Media Marketing and Content? ez2BSocial can help you reach your audience, build a following and increase brand awareness - while you build your business. Subscribe Now! Close this...
Secrets to Lead Generation with Social Media [Infographic]

Secrets to Lead Generation with Social Media [Infographic]

Social media marketing, unlike PPC, trade shows or direct mail, provides more opportunities to generate and nurture leads. Sales, through lead conversion, occurs 13% higher with social media marketing than the average digital marketing lead conversion rates. According to HubSpot “Social media has a 100% higher lead-to-close rate than outbound marketing… and Inbound marketers double the average site conversion rate, from 6% to 12% total. Who wouldn’t like that? Did you know that 78% of small businesses attract new customers through social media and that inbound marketing (social media, sharing, content creation and more) leads to 54% more leads than generated by outbound (where the customers find you, mostly through various paid and natural search engine marketing efforts.) So here is an infographic that shares 5 “secrets” to lead generation with social media. Hungry for Someone to Help You with Your Social Media Marketing and Content? ez2BSocial can help you reach your audience, build a following and increase brand awareness - while you build your business. Subscribe Now! Close this...

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