Why Blogs are Great for Small Businesses

Why Blogs are Great for Small Businesses

Like most business owners you probably have a passion for your business and should be sharing that passion with your clients, customers and prospects. When it comes to small business, blogging should not be overlooked as a lead generator – a place where you can share your passion and build a community of influencers and advocates. According to HubSpot, small businesses that blog receive 55% more website visitors, 102% more Twitter followers, and 126% higher lead growth than businesses who do not blog. An Active Blog Drives Traffic You could do a Pay Per Click (PPC) campaign to drive traffic, at the same time learning a bit about what keywords would organically work as well. But, after a PPC campaign stops your traffic will drop like a rock. So, why pay for it when you can do it organically – and thereby build your traffic into a sustained growth pattern. Remember, every time you write a blog post, it’s one more indexed page on your website. A static website will be looked over by Google and other search engines – it tells them there is nothing interesting here. So the more frequent you post – good, informed and interesting articles – the more frequent your site will be indexed. Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog (HubSpots) Small businesses (1-10 employees) tend to see the biggest gains in traffic when they post more blog articles Websites with blogs have 434% more indexed pages (SocialMediaToday), which helps with google and SEO. 70% of the links search users click on,...
5 Ways to use Your Mobile or Online Coupons More Effectively

5 Ways to use Your Mobile or Online Coupons More Effectively

Social media, mobile marketing and the web have changed and evolved the way retail markets to their customers. Every month brings a new way to reach your ,customers and future customers. But, the basic fact is we still market the way we did in print – coupons. Nothing seems to change. Whether you’re using Groupon, Living Social, or other “coupon” type services (i.e. Valpak online) most businesses still offer “coupon” type offers – Buy One Get One Free, or get one 1/2 off, or 20% off your next purchase. Stop. Think about it. Would you go for that? Do you shop that way? Do you want customer’s that shop that way? Probably not. Many small businesses complain that “Groupon” customers just come in for the sale and most never return – unless, there is another sale. So get creative and come up with offers that don’t mimic 90% of the market place and can generate a positive ROI. Here are five strategies for increasing mobile coupon redemptions: 1. Get creative with the discounts and promotions. Don’t just offer the standard 20% off coupon or Buy one Get the 2nd Half Off discount. Chick-fil-A created “Cow Appreciation Day” in association with Dr. Pepper. On July 15 if you walked in to a local store “Fully dressed as a cow” you could select any breakfast, lunch or dinner Meal.   Kids fully dressed like a cow may select a Kid’s Meal Free. Come partially dressed and receive an entrée free. What a buzz it built and shares on Facebook, Instagram and Twitter. Even with that, plenty of people came in and...
Twitter Less Effective at Driving Traffic than Facebook

Twitter Less Effective at Driving Traffic than Facebook

Facebook Drives 20 Times More Traffic than Twitter The fact that Facebook drove over 20 times more over all visits to sites than Twitter in their Q2 (based on the recent Shareaholic Social Media Traffic Report) just validates what I’ve been seeing on my client website analytics. Most social traffic referrals comes from Facebook – this even as Facebook has decreaed brand’s organic reach. This no doubt to stimulate more Facebook ad buys. Shares of visits, based on their study has Pinterest and Twitter lagging behind in 2nd and 3rd., respectively. Why is Facebook widening their margin of social referrals? Facebook has proven to be an easier interface for friends to communicate individually and wholesale. According to Pew Research 64% of Facebook users visit the site on a daily basis. How many times have you been surprised by the feed of unpredictable images, stories and video that have you wanting to know more – click. You visited the website and then most likely shared it with your friends. 44% of Facebook users “like” content posted by their friends. At least once a day, with 29% doing so several times per day. Don’t use Facebook? Odds are that you live with someone that has a Facebook account themselves, 66% of parents with a child living at home who do not use Facebook themselves say that someone in their household has a Facebook account (Pew Research.) So when you’re planning your social meeting presence – Facebook for most companies will be the number one social network to use when it comes to consumer brand marketing. You will find more statistics at...
Some Great Functional Improvements Comimg with WordPress 4.0

Some Great Functional Improvements Comimg with WordPress 4.0

WordPress 4.0 is in Beta 2.0, but the release is coming in a few weeks. The next major release of WordPress won’t be happening for a few weeks, and although this release won’t have a major improvements like 3.0, it will have improvements and upgrades to existing features. WordPress 4.0 Beta 2 is now available for download and testing. This is software still in development, so WordPress doesn’t recommend that you run it on a production site. To get the beta, try the WordPress Beta Tester plugin. Or you can download the beta here (zip). Sticky Post Editor Tool The editor intelligently resizes and its top and bottom bars pin when needed. Meaning the menu bar at the top of the post editor now sticks to the top of the page when you scroll. To me this is one of the most the most useful features in this release. When writing or formatting long articles the toolbar would not be visible. It’s no longer the case. Video Previews The embedding feature has been here for a while, but now with 4.0, a preview will be shown of any video you embed if you are using the visual editor. So just pasting a URL from YouTube or Vimeo onto its own line in the visual editor will take care of it. Media “Grid View” The Media Library now has a “grid” view in addition to the existing list view. WordPress now allows you to “click on an item that takes you into a modal where you can see a larger preview and edit information about that attachment, and then navigate between items right from the...
7 Easy Free Ways to Improve Your Facebook Engagement

7 Easy Free Ways to Improve Your Facebook Engagement

We setup clients on Facebook and other social sites all the time. Some want to handle content, engagement and follow-up on their own. – which is fine, if it’s consistently executed and executed well. No one wants to see old posts or an inactive site. It doesn’t show well for the brand. For those DIY’ers we’re posting 7 easy free ways to improve your engagement on Facebook: Brand Image Stay relevant to your audience, show images of products or services in cool ways and run contests to increase engagement and followers – but, announce them on all your social outlets. Engaging Content Don’t just post about your brand, like sterile product shots. Social media is not always about direct sales – it’s about engagement and loyalty. Make the content relevant to the reader, that’s engaging and interesting. Something that would make you want to read it. Trend Watch Search for trending content on YouTube, Reddit and Twitter so you can post into Facebook, creating your own unite status update. By simply repurposing other proven viral content, and aligning it to your community, it will help reinforce your brand’s story. Interesting Images Photos get 39% more interaction on Facebook. According to Fast Company, “Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook.” Posting Times Engagement rates are 18% higher on Thursdays and Fridays, another study found that engagement was 32% higher on weekends, This can be different depending on demographics and your own experience. So stay in tune with your page’s interaction and...
Create Powerful Blog Posts with 6 Simple Elements

Create Powerful Blog Posts with 6 Simple Elements

Content, content, content. We all know that blogs are a great way to build your brand presence on the web. But, how do you get there? I saw this infographic on QuickSprout. It reinforced what I have come to knew – that it’s not just the writing. Writing a blog is about everyting that goes into it – from design to the very words themselves. Neil Patel is someone I find very valuable to follow. The infographic he created below describes 6 elements to make a powerful blog post stand out: engaging images clean design and layout a unique voice integrating the blog to social outlets a call to action go against the grain The one key element he says you should start with is something I read in “on Writing” by Stephen King – find your voice. It is the first element that will differentiate you from the rest of the crowd. It will take time, but it is a great investment to make, especially when a new blog is launch every second.   Courtesy of: Quick Sprout Creating interesting content on a consistent basis may be difficult for some businesses. We can help build your brand through social and web content. Hungry for Someone to Help You with Your Social Media Marketing and Content? ez2BSocial can help you reach your audience, build a following and increase brand awareness - while you build your business. Subscribe Now! Close this...
New Pinterest Categories Make it Easier to Follow What You Like

New Pinterest Categories Make it Easier to Follow What You Like

Yesterday Pinterest announced an update to their category pages – now each category has a whole new selection of specialized interests to explore. With this you can now follow along to get Pins from other people who share that same interest delivered right to your home feed (desktop and mobile.) So if you go to Pinterest’s Outdoors category you should now see related interests like Hiking, Camping and Running right at the top of the page. When I visited the page I didn’t see what they pictured in their post about the new feature. However, I’m sure that’s just a rollout issue. You should eventually be able to Dive right into Hiking and you’ll discover all kinds of Pins from other hike-minded Pinners. While you’re there, you can navigate your way through to Canoeing, Rock Climbing and other topics hikers tend to enjoy. Great idea, too bad the links to their examples weren’t showing correctly this morning. Get a fresh supply of Pins from Pinners like you The idea is when you find a topic where people are Pinning lots of stuff you like, click or tap the Follow button and a selection of those very Pins will start appearing in your home feed. That way there’s always something interesting waiting for you whenever you drop by Pinterest. Want to stop seeing those pins? J just go back to the interest to Unfollow. Or you can always manage your interests in the newly updated Following section of your profile, where you’ll now also see all the boards and Pinners you follow. We’ll be rolling this out in English to...
3 Ways Vine Can Help Build Your Brand

3 Ways Vine Can Help Build Your Brand

What can you say or show in 6 seconds? Apparently, quite a bit. “Brand Vines are shared 4x more than other online…” says Heather Taylor, a vice-president at Ogilvy. According to an AdAge article, “Every second, nine Tweets that include a Vine video are sent… Vine recently added the ability to view its mobile app on the web, opening up a new avenue for viewing, commenting and following.” Short-form video, like Vine, is being used effectively by brands like Dunkin’ Donuts, Lowes, Urban Outfitters and Subways.   Why you should be using Vine as part of your social presence? Influencer Marketing User-generated content is often what is highlighted by many sources as the best type of use of social media. Yet, it’s useful to keep in my that the “rule” is 1% of users actually create that content. So tapping into that is key to success. Finding those “stars” and connecting them with your brand is the way to reach the audience you want. Useful how-Tos I like Lowes use of Vine in a fanciful way to show how to renew old hardware, or their series of “Fix in Six” Vines that offer handyman tips and household hacks to the DIY crowd. Showing people how to install, remove or improve something is truly a visual medium. Contests Disney World ran a contest recently asking fans to show them their Disney Side on Vine. They gave a way $1,000 a day and with a grand prize of a Disney Parks Vacation plus $10,000 to create an extended Vine series. Wow. It doesn’t have to be that grand. It could be...

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