Facebook Adds Enhanced Video Metrics For Page Owners

Facebook Adds Enhanced Video Metrics For Page Owners

New Video Metrics Rolling Out from Facebook Over the next few weeks Facebook is rolling out something we all want and need as page owners. Ever since Facebook has encouraged more uploaded videos, rather than just embedded videos from YouTube and others, the company has enhanced how and what metrics you see, both as organic and as paid video ads. The new video tab that Facebook is adding to insights is an enhancement of their video metrics and will include: tracking video views, unique video views, average duration of the video view and audience retention across custom date ranges. Page Insights Views The new metrics will allow you to see the number of views through fixed periods of the video – 25%, 50%, 75%, 95% and 100%. Knowing this information will allow you to see where your engagement is lost and where to place your key messages in-video. Directly uploaded videos to Facebook will have the most use of the metrics available and will help you find what resonates with people and help you determine how to more effectively create your video promotions and posts. Facebook has been catching up to YouTube as a dominant network in terms of video quantity. According to Social Bakers Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. Granted that is a small number, but the fact that fans can now easily share videos with friends shows you the strength and growth possibilities uploading directly to your FB page. Ad Reporting View When promoting video ads you will now be able to see “data breakdowns” that show you how...

A 50-cent microscope that folds like origami

Mary Shelly wrote about inventions, that “it must be humbly admitted, does not consist in creating out of void but out of chaos.” In a recent TED talk TED Fellow Manu Prekash shared his experience about chaos in the field when it comes to healthcare in developing worlds. He found, that for lack of a basic tool, the microscope, lives could be lost in waiting days for diagnostic results. The basic microscope hasn’t changed much in decades – it can be bulky, expensive and hard to use. TED Fellow Manu Prakash and his team have created a microscope made of paper that’s just as easy to fold as an origami – and easy to use. This video demo  shows how this invention could revolutionize healthcare in developing countries … and turn almost anything into a fun, hands-on science experiment. I found this amazing and thought I’d share it....
This Year’s HGTV Urban Oasis is in my backyard of Atlanta

This Year’s HGTV Urban Oasis is in my backyard of Atlanta

Starting today on FrontDoor.com and HGTV.com – people have a chance to win the luxuriously furnished HGTV Urban Oasis 2014, an approximately 2,000-square-foot apartment located on the 37th level of The Residences at Mandarin Oriental,  in Atlanta, Georgia –  in the heart of Buckhead. The prize package also includes an all-new 2015 Acura TLX. The fully furnished HGTV Urban Oasis 2014 features two bedrooms and 2 1/2 baths, and floor-to-ceiling windows bathe the unit in natural light. An almost 300-square-feet of east-facing terrace opens to a panoramic view of Stone Mountain, the world’s largest exposed granite face. “This property is a true urban sanctuary with a garden, reflecting pool and entertaining space,” says Jack Thomasson, HGTV professional house planner. “We are once again creating an ideal residence packed with unique touches and easy access to the best restaurants, nightlife and activities Atlanta has to...
Urban Photography with Abandonment

Urban Photography with Abandonment

I’ve had the good pleasure of having Kathryn Nee shoot photography for me over the past 16 months. Her works are a range from portraits to fine photography, but I find my enjoyment coming from her haunting, and beautiful, images of abandoned places that most people will never see....
3 Foods Trending on YELP in Atlanta

3 Foods Trending on YELP in Atlanta

Yelp Trends Can Help Businesses in their Local Marketing Efforts According to Search Engine Journal, “Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact whether they buy from a business or not, and businesses with Yelp accounts experience an average of $8,000 increase in yearly revenue.” Using tools like Google Trends, and now YELP Trends for more defined local search, means businesses  have another tool to help create effective content for their blogs and social media presence. By entering up to three keywords into the Yelp Trends search box, you can compare trends over time – in your city. You can search and compare words like “free appetizer”, “free dessert”, “buy one get one free.” The sites ten-year history give us a quick, broad picture of trends in any city we choose, in a handful of categories. Much of the content on YELP is customer-driven and so it’s a perfect way for small businesses to learn what is important to customers today and build content around that information. Conclusion Creating content for small businesses trying to reach their local market is becoming easier. Content marketing is not just magic, it’s consistently produced, interesting and compelling content that customers and brand advocates want to share. Hungry for Someone to Help You with Your Social Media Marketing and Content? ez2BSocial can help you reach your audience, build a following and increase brand awareness - while you build your business. Subscribe Now! Close this...
Secrets to Lead Generation with Social Media [Infographic]

Secrets to Lead Generation with Social Media [Infographic]

Social media marketing, unlike PPC, trade shows or direct mail, provides more opportunities to generate and nurture leads. Sales, through lead conversion, occurs 13% higher with social media marketing than the average digital marketing lead conversion rates. According to HubSpot “Social media has a 100% higher lead-to-close rate than outbound marketing… and Inbound marketers double the average site conversion rate, from 6% to 12% total. Who wouldn’t like that? Did you know that 78% of small businesses attract new customers through social media and that inbound marketing (social media, sharing, content creation and more) leads to 54% more leads than generated by outbound (where the customers find you, mostly through various paid and natural search engine marketing efforts.) So here is an infographic that shares 5 “secrets” to lead generation with social media. Hungry for Someone to Help You with Your Social Media Marketing and Content? ez2BSocial can help you reach your audience, build a following and increase brand awareness - while you build your business. Subscribe Now! Close this...
Google Changes How Advertisers Handle Exact and Phrase Keywords in Adwords (PPC)

Google Changes How Advertisers Handle Exact and Phrase Keywords in Adwords (PPC)

Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching Since we’re not all “perfet tpists” it translates that according to Google at least 7% of Google searches contain a misspelling. But, even given that, we don’t all search the same way. We may not all use the same terminology or phrase to find what we want. But, we still want to connect with the businesses, products, and services they’re trying to find. Perfect Matching So whether I’m searching out “Kid’s swimming lessons”, “kids swim lessons” or “kids swimming lesson”, people interested in swimming lessons for their child want to see the most relevant ads there – despite their variations in search queries. That’s why starting in September Google is applying close variant keyword matching, an intuitive way to connect people with the businesses they’re searching for, to all exact and phrase match keywords. To be fair this has always been a feature, but there was an opt out to that feature for those wanting exact matches only. That won’t be the case anymore. Reach More Customers According to Google, “a vast majority of you are already matching to close keyword variations, receiving an average of 7% more exact and phrase match clicks with comparable click-through and conversion rates. In addition to increased keyword coverage, these incremental clicks represent valuable opportunities that are missed by “Low search volume” keywords, common for misspellings and abbreviations.” An example of what this means: Shopify – “We’re passionate about achieving high-efficiency, high impact, and high relevance with our customers. Having our keywords match to close variations allows...
Facebook Will Track Your Shopping Across Devices

Facebook Will Track Your Shopping Across Devices

Facebook to Track Users Shopping Habits Across Devices Facebook announced a new way that merchants and mobile marketers can track your purchases. The new feature will let advertisers know when their promotion was first viewed and where they converted across apps and the web. The way Facebook describes it is: Imagine seeing an ad for a product on your mobile phone while in line at the bank. Do you immediately make a purchase on your phone? Probably not. But perhaps you go back to your office later that day and buy on your desktop computer. Such cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to interact with businesses. I’ve find myself clicking on product ads on my smartphone that I find interesting and then purchasing it on another device. Another example that comes to mind is find a great novel through an ad on my smartphone, but purchasing the e-book on my tablet. According to Facebook’s recent analysis they found that of the US users that were interested in a mobile Facebook ad, over 32 percent converted on desktop with 28 days. To view cross-device conversions for campaigns, go to Facebook Ad Reports, click Edit Columns, and select Cross-Device in the left-hand menu: Conclusion Conversion as we know is what matters in sales. We also know that sales conversion may not always be clear – knowing where and when in the process the conversion happens is great. Facebook knows that this will be a valuable tool in not only knowing effectiveness of the ad, but will help advertisers better target those...
Amazon’s New Mobile Card Reader has a Great Rate for Small Businesses

Amazon’s New Mobile Card Reader has a Great Rate for Small Businesses

Amazon Takes Shopping Offline You know that swipe card hardware that started big with Square? It became a disruptive business in the world of merchant commerce. I have one and used it quite a bit for varied reasons, including a few yard sales the family had. Then came PayPal and every bank that wanted to keep their commerce business intact. Amazon now wants to get into the one place it doesn’t sell – OFFLINE. Amazon introduced their new credit card reader plug as well. Like all the others it plugs into the headphone jack of your smartphone, tablets and their own Kindle Fire HD tablet. They are branding the reader and app, that works with it, as Amazon Local Register. What is the rate on the new Amazon Local Register? These swipe hardware pieces have been around for the past 5 years so coming late into the market means the giant needs to be more disruptive. So beginning October 31 the low-introductory signup rate will be a flat 1.75 percent per swipe until January 1, 2016. This is low compared to the original swipe master – SQUARE – which charges 2.75 percent. Why not? Amazon is a brand everyone recognizes. The card reader would normally run $10, but even there Amazon is waiving the first $10 in swiping fees to make this effectively free. This card reader could be used by small businesses like makeup artists, event venue owners, message therapists, athletic trainers and caterers. But, I think one of the biggest places could be the Amazon webstore owners who sell their products on Amazon already. Many of them...
Financial Promotions in Social Media

Financial Promotions in Social Media

Financial Conduct Authority Releases Guidance Consultation on Social Media Use The UK’s Financial Conduct Authority (FCA) has published their much anticipated guidance consultation on usage of social media by the financial industry .Specifically in regards to promotion of services and offerings. It is an attempt to manage the growth and use of social media as a communications tool for the financial industry – where major announcements and news are shared in a tweet or Facebook. Regulating this communication is becoming an issue even in the United States, where regulators are challenged to balance the new way to communicate with transparency and practical investor protection. Think the movie Wall Street, if it had social media to boost those stocks and manipulate the market. Crowdfunerinsider.com that featured the information wrote that the publication below is open for commentary in the UK til November 6, 2014. The document features images that show suggested compliant and non-compliant use Twitter for financial firms. The SEC Here in the States, the SEC earlier this year gave the go-ahead for third-party endorsements. According to Investment News, “Investors will be able to read testimonials about a prospective financial adviser online, much the way they now read restaurant reviews in deciding where to dine, according to guidelines issued last week by the Securities and Exchange Commission.” The SEC Division of Investment Management published the guidelines (PDF), which industry experts said should encourage more advisers to use social media to promote their firms. Publishing public comments from independent websites like YELP are permissible under the new guidelines. The SEC guidelines covers Linkedin (no endorsements should be the rule), Twitter...

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