Five Ways Twitter Analytics Can Boost Your ROI

Five Ways Twitter Analytics Can Boost Your ROI

Twitter continues to be a driving force in the world of social media. According to AdWeek, Twitter ranks second overall when it comes to the number of users in the U.S. and it is predicted that 57.3 people will be tweeting in 2016. In social media marketing, there is one thing everyone is after, a high return on investment. Whether you are using Twitter’s in-house analytics dashboard or a third-party software, here are five ways you can use Twitter analytics to boost your ROI. Target your amplifiers What is an amplifier? An amplifier is an avid Twitter user who loves to consume and create content. Amplifiers are the people who are most likely to retweet. In 2013, Twitter released a study on their blog that shed some light on who amplifiers are and why you should be targeting them. Amplifiers can be found in every demographic Amplifiers are not limited to millennials or the upper-middle class. Every market group represented on Twitter includes its own active influencers Amplifiers are highly visual In general, a Twitter feed that includes images is more compelling. Amplifiers, in particular, have been found to be more responsive to images that text-only tweets. Amplifiers want to hear from brands These invaluable influencers actually crave brand attention and interaction. Now you know why you should target amplifiers, but how can analytics help you? Twitter analytics can actually give you a rundown of all of your followers based on their influence. This simple metric will help you identify your coveted amplifiers and let you know who you should be paying attention to. The tool also lets you...
Five Facebook Insights that Will Grow Your Audience

Five Facebook Insights that Will Grow Your Audience

Facebook is the backbone to any solid social media marketing campaign. From a marketing standpoint, it is the best platform to reach a wide variety of audiences. All ages and demographics are represented and easy to reach. This information is nothing new and analytics being the key to effectively reaching your audience is not new either. Facebook insights gives you all the quantitative information you need to make your brand’s social media campaign effective and efficient, but for novice and some long-time users it can just look like a sea of numbers and graphs. Here are five questions that will help you clarify the data and improve your brand’s Facebook presence. What is your objective? The answer to this question is the base point for evaluating your Facebook campaign. Are you trying to raise awareness of your organization or an event? Are you trying to get more eyes on your website? There are several available metrics, answering this question allows you to prioritize them according to your organization’s individual goal and determine the content you post. Chances are, your brand has more than one objective. There a variety of metrics to measure each individual objective. Call-to-action If what you want is more eyes on your website or product your posts probably already contain a call-to-action, but what metrics are best for evaluating you success? Link clicks is the metric you are most interested in. Link clickscan be viewed by pulling up an individual post’s details. Compare a variety of call-to-action posts to decipher what messages motivate your audience to act. Brand Humanization People prefer to engage with a brand...
Explode on Instagram with Some of These Insights

Explode on Instagram with Some of These Insights

Key Metrics for Instagram Success Instagram is the leader among social networks when it comes to brand engagement. Does that surprise you? In 2014, Forrester confirmed what many were already thinking when they looked at more than 3 million interactions with more than 2,500 brand posts across the social stratosphere. They found that Instagram garnered 58 times more brand engagement than Facebook and Twitter. Here is a visual of what that looks like.   If your brand can produce rich, visual, relevant content, Instagram is where you should be. As with all social media platforms, analytics is the key to success. Instagram does have an in-house insights tool, but it is currently only available to advertisers with the hope that it will be released to other brands later this year. In the meantime, there is no shortage of third-party tools you can use to monitor your Instagram analytics. Many of the Instagram metrics you need to track are similar to other platforms, but some are unique or more important to Instagram than others. These are a few you should be measuring for Instagram success.   Hashtags Hashtags are the backbone of conversation on Instagram. They help followers and brands create and share content that is relevant to them and the people they want to reach. With hashtags you can start or join an existing brand-relevant conversation, monitor brand sentiment, and even find content for your feed. Hashtag Campaigns Hashtags campaigns are an easy and fun way to raise brand awareness and monitor the conversation in real time.Last year, Madewell hosted an Instagram flash mob to raise awareness for their jeans. Taking advantage of their media connections, they asked 500 employees, fashion bloggers and...

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