MailChimp for Your Email Marketing

MailChimp for Your Email Marketing

I’ve worked with two of the most popular email marketing services – MailChimp and Constant Contact – over the past few years. Creating and managing weekly newsletters for clients. I like MailChimp most, and I’ll tell you why in this post. In 2014, Mailchimp users sent over 100 billion emails and with 76 languages used in campaigns (English and Spanish are the two top languages.) It’s a young company, and it shows it in its website design, interface and brand look – gotta like that monkey. When it comes to budget, MailChimp wins. You can sign on for a free account – and it’s free forever. But, you are limited to that free plan – maximum of 2,000 subscribers and 12,000 sends for each month. Even still I find for most businesses that’s a great place to start. The free, forever, plan gives you the ability to A/B Test your emails, provides comprehensive reports, gives you ample enough templates, integration, RSS-to-Email, custom forms, segmentation, and groups, and social sharing. Additional features that would be useful are either on a paid add-on for monthly or Pay As You Go accounts include: social profiles, delivery by time zone (which I find important) and automation (autoresponders and more.) This last one can be key to growing your list. To use some premium tools you will have to upgrade to a paid plan – which, sounds fine at the beginning for $10 per month, but that only covers 500 subscribers. It can get pricey. But, if you end up with 25,000 subscribers and a $150 monthly bill you should be making that back...
Case Study: Bathroom Makeover Giveaway [Infographic]

Case Study: Bathroom Makeover Giveaway [Infographic]

A Giveaway Driving Over 550,000 social media impressions ez2BSocial was engaged to create and implement a national online giveaway for On The House with the Carey Brothers – an online resource for DIY and home improvement projects, plus well known national radio show personalities. The Bathroom Makeover Giveaway, sponsored by Mansfield Plumbing and Hy-Lite, was launched June 19, 2014 and ran for 4 weeks.  The giveaway was a $6,500 Bathroom Makeover – packaged with a Mansfield Plumbing Brentwood Suite and a Hy-Lite – acrylic block or decorative glass window (winner’s choice.) The mission was to drive entries, engagement and draw a winner who would then participate in photo and video work that the sponsors could then use in further promotions. The campaign included: Daily Twitter posts and engagement Daily Facebook status updates about the sponsors and promoting the giveaway page The On The House Weekly e-newsletter was sent to over 12,000 subscribers Promotions during the On The House with the Carey Brothers’ radio show Blogger outreach and guest listings The giveaway was fashioned to include multiple entries and a daily entry option. The entrants would accumulate points for accomplishing different tasks: Viewing a sponsor video Visiting sponsor Facebook Pages Retweeting the contest links Posting comments to designated blog sites Signing up for a newsletter During the four week giveaway we saw: over 36,081 entries, with 3,438 entrants visits to Mansfield on Facebook    8,784 Mansfield went from 1,255 “Likes” on their Facebook page to 2,292 visits Hy-Lite on Facebook 8,010 Hy-lite added over 600 “Likes” to their page tweeted a message about the giveaway 6,628 visited The Carey Brothers on...
Facebook Adds Enhanced Video Metrics For Page Owners

Facebook Adds Enhanced Video Metrics For Page Owners

New Video Metrics Rolling Out from Facebook Over the next few weeks Facebook is rolling out something we all want and need as page owners. Ever since Facebook has encouraged more uploaded videos, rather than just embedded videos from YouTube and others, the company has enhanced how and what metrics you see, both as organic and as paid video ads. The new video tab that Facebook is adding to insights is an enhancement of their video metrics and will include: tracking video views, unique video views, average duration of the video view and audience retention across custom date ranges. Page Insights Views The new metrics will allow you to see the number of views through fixed periods of the video – 25%, 50%, 75%, 95% and 100%. Knowing this information will allow you to see where your engagement is lost and where to place your key messages in-video. Directly uploaded videos to Facebook will have the most use of the metrics available and will help you find what resonates with people and help you determine how to more effectively create your video promotions and posts. Facebook has been catching up to YouTube as a dominant network in terms of video quantity. According to Social Bakers Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. Granted that is a small number, but the fact that fans can now easily share videos with friends shows you the strength and growth possibilities uploading directly to your FB page. Ad Reporting View When promoting video ads you will now be able to see “data breakdowns” that show you how...

A 50-cent microscope that folds like origami

Mary Shelly wrote about inventions, that “it must be humbly admitted, does not consist in creating out of void but out of chaos.” In a recent TED talk TED Fellow Manu Prekash shared his experience about chaos in the field when it comes to healthcare in developing worlds. He found, that for lack of a basic tool, the microscope, lives could be lost in waiting days for diagnostic results. The basic microscope hasn’t changed much in decades – it can be bulky, expensive and hard to use. TED Fellow Manu Prakash and his team have created a microscope made of paper that’s just as easy to fold as an origami – and easy to use. This video demo  shows how this invention could revolutionize healthcare in developing countries … and turn almost anything into a fun, hands-on science experiment. I found this amazing and thought I’d share it....
This Year’s HGTV Urban Oasis is in my backyard of Atlanta

This Year’s HGTV Urban Oasis is in my backyard of Atlanta

Starting today on FrontDoor.com and HGTV.com – people have a chance to win the luxuriously furnished HGTV Urban Oasis 2014, an approximately 2,000-square-foot apartment located on the 37th level of The Residences at Mandarin Oriental,  in Atlanta, Georgia –  in the heart of Buckhead. The prize package also includes an all-new 2015 Acura TLX. The fully furnished HGTV Urban Oasis 2014 features two bedrooms and 2 1/2 baths, and floor-to-ceiling windows bathe the unit in natural light. An almost 300-square-feet of east-facing terrace opens to a panoramic view of Stone Mountain, the world’s largest exposed granite face. “This property is a true urban sanctuary with a garden, reflecting pool and entertaining space,” says Jack Thomasson, HGTV professional house planner. “We are once again creating an ideal residence packed with unique touches and easy access to the best restaurants, nightlife and activities Atlanta has to...

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