New Website: Cruising Mom

New Website: Cruising Mom

Cruising Mom is a cruise trip business that was created several years ago by two local moms in Atlanta. The old HTML website they had had seen better days and was not optimized or mobile friendly. These moms are offering great cruise cabin rates to their friends and family and I thought we’d update their look, but keep the fun feel. We chose to use a responsive WordPress theme that is robust and able to meet their needs. We kept their branding with daisy flowered background and yellow and blue colors. The slider features their current deals, which was important to them, and the home page also featured testimonials. The theme allows for further expansion and use of videos and photo galleries later on. We believe in growing an email database because that is still the prime way to sell online. Here we chose to use BLOOM, which integrates with MailChimp and provides total control of when it pops-up and how often. So we limited its visibility so that it works but doesn’t become an annoying distraction. When it comes to social sharing, we incorporate MONARCH, another great plugin that allows us to manage where and when it slides into view. We added other plugins like SEO by Yoast and then went ahead and optimized the website for search, added Google analytic code, created a form on the contact page and integrated their Facebook page stream. Finally, we created a sitemap and verified the site through Webmaster tools. Check it out here. You may even be interested in a Disney or Royal Caribbean Cruise for your family. By the...
Tweets Now Showing in Google Mobile Search Results

Tweets Now Showing in Google Mobile Search Results

Several months ago Twitter and Google announced that the search engine will begin indexing of tweets to show in Google’s search results. Starting last week, it finally began to take place. Google brought Tweets to Google Search on mobile devices. So searching on the Google app or any browser on your smartphone or tablet will result in real-time content from Twitter right in the search page. I just searched for #FeartheWalkingDead and there were the updates. I did the same search for NASA – using “NASA Twitter,” and the results popped right up at the top of Google’s search results. They plan to roll out the feature onto desktops and in multiple languages in the coming months.  ...
5 Ways Not to Use Twitters New Live Video Streaming App Periscope

5 Ways Not to Use Twitters New Live Video Streaming App Periscope

Now that anyone can do it from their smartphone live streaming has been the shiny new toy in the social media tool bag. Why? Because it’s as easy as mobile, point and click. Just make sure you have a great internet connection. Sure I love Vine and Instagram, and now Facebook’s native video is cool too. But, who wouldn’t want to live stream an open house walk through, or a product demonstration or experiment with crowdsourced baking. Now that Periscope is a Twitter-owned platform it integrates those tweets we all love. Periscope exceeded 10 million accounts in 4 months as of August 2nd. According to Periscope, “We define Time Watched as the aggregate amount of time that people spend watching live broadcasts on iOS & Android. As of last week, we’re seeing over 40 years of video watched per day.”   5 Things to Avoid when Using Periscope: 1:  Timing is everything, so don’t Live-stream when your audience isn’t likely to see it. Since Twitter owns Periscope, it’s real easy to tweet out your link anytime you decide to live-stream something. There’s not enough analytics yet to determine or benchmark the best time to do this, but your audience is unique, and that should determine when you live stream – which can parallel your best Twitter engagement time. So plan carefully and don’t just shoot from the hip. Periscope’s app will save your video to your app by default – and, made available to everyone through the link it generates for 24 hours. You can save it to your phone’s camera roll too. After 24 hours it’s gone and...
How to Use Social Media for Trade Show Marketing

How to Use Social Media for Trade Show Marketing

Trade shows can seem like an endless ride, almost a circus in a way. If you’ve been to several you know what I mean. It can seem repetitive with the same gimmicks, the same people and the same promotions. But, it’s still the place to see new products and to cement relationships. According to the Center for Exhibition Research, trade show attendance has grown steadily since 2010. Although individual industries are different in growth – one thing that is consistent at all of them is the growth of social media use. It’s easy for marketers to say use Facebook, Twitter, and LinkedIn, but that’s not enough today. The landscape has dispersed, and the challenge brands face now are scattered audience, more diverse, yet fragmented social platforms and competition to be noticed is fierce. So like a circus you have to learn how to engage your audience in seconds. It’s not a matter of a tweet anymore or just scheduling an update, or posting a meme (which, by the way is out.) The trend to integrated social advertising means further distraction within the social timeline and feed of most people. In 2014, Snapchat had its first ad, now Facebook auto-plays video ads (and soon coming to an app near you) and Twitter cards have expanded use – creating even more competition to reach your audience.   The saving grace for trade show exhibitors is the mobile channel continues to grow, and we can take advantage of that. The majority of people attending trade shows carry smartphones and tablets, taking their own videos and posting their own photos. This can be...
What’s New With YouTube – 301+, Mobile View Update, Comments

What’s New With YouTube – 301+, Mobile View Update, Comments

Redesigned Mobile app Like me, you may be watching YouTube videos often on your smartphone or tablet. Today more than half the views on YouTube happen on mobile devices and through the mobile app. YouTube is now finally updating their App now available on Android and soon iOS.  The update includes three tabs: Home: You will now be able to search and explore videos with recommendations based on your watch history as well as personalized playlists personalized Subscriptions: The Subscription tab lets you find your favorite channels more easily. And to help make sure you never miss an upload, you can now tap the bell icon on the channels you love to get a notification as soon as a new video is posted. Account: Check out your playlists, watch history, and the videos you’ve uploaded all in one spot. You can also now watch full-screen vertical videos with just a single tap for the very first time. Now, according to YouTube’s blog, “With the redesigned app you can take your creativity to new levels using a new set of video creation tools. You’ve got an amazing camera in your phone or tablet, and now you can trim your footage, tint the image with filters, add music, and upload – all inside the app.” Something that’s been long in coming. Counting Views Improves YouTube’s “301+ view” will be going away. If you’ve ever viewed a popular video early in it’s post you may have seen “301+” – that is a count YouTube uses to pause popular videos so it can separate the spam bots from real viewers. Yes, that’s right...

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