A Giveaway Driving Over 550,000 social media impressions


ez2BSocial was engaged to create and implement a national online giveaway for On The House with the Carey Brothers – an online resource for DIY and home improvement projects, plus well known national radio show personalities.

The Bathroom Makeover Giveaway, sponsored by Mansfield Plumbing and Hy-Lite, was launched June 19, 2014 and ran for 4 weeks.  The giveaway was a $6,500 Bathroom Makeover – packaged with a Mansfield Plumbing Brentwood Suite and a Hy-Lite – acrylic block or decorative glass window (winner’s choice.)

The mission was to drive entries, engagement and draw a winner who would then participate in photo and video work that the sponsors could then use in further promotions.

The campaign included:

  • Daily Twitter posts and engagement
  • Daily Facebook status updates about the sponsors and promoting the giveaway page
  • The On The House Weekly e-newsletter was sent to over 12,000 subscribers
  • Promotions during the On The House with the Carey Brothers’ radio show
  • Blogger outreach and guest listings

The giveaway was fashioned to include multiple entries and a daily entry option. The entrants would accumulate points for accomplishing different tasks:

  • Viewing a sponsor video
  • Visiting sponsor Facebook Pages
  • Retweeting the contest links
  • Posting comments to designated blog sites
  • Signing up for a newsletter

During the four week giveaway we saw:

  • over 36,081 entries, with 3,438 entrants
  • visits to Mansfield on Facebook    8,784
    Mansfield went from 1,255 “Likes” on their Facebook page to 2,292
  • visits Hy-Lite on Facebook 8,010
    Hy-lite added over 600 “Likes” to their page
  • tweeted a message about the giveaway 6,628
  • visited The Carey Brothers on Facebook 4,918
  • followed @hylite_windows on Twitter 3,420
  • joined the On the House Newsletter List mailing list 3,298
  • Subscribe to Mansfield RSS Blog Feed  687
  • On The House with the Carey Brothers added over 490 new fans on Facebook, which wasn’t even part of the mission or tasks.
  • We saw over 554,000 social impressions during the giveaway period
  • We saw over 18,952 unique visitors to the website contest page during that 30 days

This slideshow requires JavaScript.

Warning: extract() expects parameter 1 to be array, boolean given in /home/content/20/2139020/html/ez2bsocial/wp-content/plugins/simple-linkedin-feeds/simple-linkedin-feeds.php on line 208

Subscribe to the ez2BSocial Newsletter

Sign up now for the latest social media updates and how you can use them in business and life.

You have Successfully Subscribed!

Share This

Share this post with your friends!