Social media marketing, unlike PPC, trade shows or direct mail, provides more opportunities to generate and nurture leads.

Sales, through lead conversion, occurs 13% higher with social media marketing than the average digital marketing lead conversion rates. According to HubSpot “Social media has a 100% higher lead-to-close rate than outbound marketing… and Inbound marketers double the average site conversion rate, from 6% to 12% total. Who wouldn’t like that?

Did you know that 78% of small businesses attract new customers through social media and that inbound marketing (social media, sharing, content creation and more) leads to 54% more leads than generated by outbound (where the customers find you, mostly through various paid and natural search engine marketing efforts.)

So here is an infographic that shares 5 “secrets” to lead generation with social media.

Secrets to Lead Generation with Social Media

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