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Social Media Marketing for Health, Leisure, Financial and Home Markets
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Archive for June, 2011

A 73-Page Legal Guide Spells Out Social Media’s Risks, Benefits

A new White Paper by the law firm Reed Smith demonstrates that the perils of social media go well beyond waiting for guidance from the FDA. The guide, free to employees of 4As agencies and other supporters of the Coalition for Healthcare Communication, can be downloaded using the link below.

Although “Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon” does not focus on FDA regulation it does provide a broader array of  legal matters that might arise with advertising and marketing; commercial litigation; data privacy and security; product liability; securities; trademarks and other areas of interest.

In their sidebar, Bottom Line—What You Need to Do, the company sums it up this way:
“It is of the utmost importance to have strategy in place in order to best protect your ownership of intellectual property. By aggressively policing your trademarks, service marks, trade names and copyrights, intellectual property owners will be in the best position to prevent claims that they have waived their ability to enforce their ownership rights, while at the same time discouraging others from any authorized use of your marks and works authorship.”

Download the full Social Media Legal Guide here.

Found in Cache Just had a Big Update to their Hospital Social Network List

Ed Bennett, a web operations manager at the University of Maryland Medical Center (UMMC), has kept a list of Hospitals involved in social media across the country.  The count is at 1,188 Hospitals total. Check out his website for more information.

Below are the Georgia Hospitals involved in Social Media.

 

Athens Regional Medical Center - ARMC, Athens, GA
WWW U Q C | _______ Facebook _______ LinkedIn 4square ____
Atlanta VA Medical Center, Decatur, GA
WWW U Q C | _______ Facebook _______ ________ 4square ____
Augusta VA Medical Center, Augusta, GA
WWW _ Q C | _______ Facebook Twitter ________ _______ ____
Children's Healthcare of Atlanta, Atlanta, GA
WWW U Q C | YouTube Facebook Twitter LinkedIn 4square ____
DeKalb Medical, Decatur, GA
WWW U Q C | YouTube Facebook _______ LinkedIn 4square Blog
Emory Healthcare, Atlanta, GA
WWW _ Q C | YouTube Facebook Twitter LinkedIn _______ ____
Emory Johns Creek Hospital, Johns Creek, GA
WWW U Q C | YouTube Facebook Twitter LinkedIn 4square ____
Emory University Hospital, Atlanta, GA
WWW U Q C | _______ Facebook _______ LinkedIn 4square ____
Grady Health, Atlanta, GA
WWW U Q C | _______ ________ Twitter LinkedIn 4square ____
Gwinnett Medical Center, Lawrenceville, GA
WWW U Q C | YouTube Facebook Twitter LinkedIn 4square ____
Houston Healthcare, Warner Robins, GA
WWW U Q C | YouTube Facebook Twitter ________ 4square ____
Marcus Autism Center, Atlanta, GA
WWW _ Q C | _______ Facebook _______ ________ 4square ____
MCG Health Children's Medical Center, Augusta, GA
WWW U Q C | _______ Facebook Twitter ________ 4square ____
MCGHealth, Augusta, GA
WWW U Q C | YouTube Facebook Twitter LinkedIn 4square ____
Memorial University Medical Center, Savannah, GA
WWW U Q C | YouTube Facebook Twitter ________ 4square ____
Piedmont Hospital, Atlanta, GA
WWW U Q C | _______ Facebook _______ LinkedIn 4square ____
Shepherd Center, Atlanta, GA
WWW U Q C | YouTube Facebook Twitter LinkedIn 4square ____
South Georgia Medical Center, Valdosta, GA
WWW U Q C | YouTube Facebook _______ ________ 4square ____
Southern Regional Health System, Riverdale, GA
WWW U Q C | YouTube Facebook Twitter LinkedIn _______ ____
St. Francis Hospital, Columbus, GA
WWW U Q C | YouTube Facebook Twitter LinkedIn _______ ____
St. Joseph's / Candler Hospitals, Savannah, GA
WWW U Q C | YouTube Facebook Twitter ________ 4square ____
Tanner Health System, NA, GA
WWW _ Q C | YouTube Facebook Twitter LinkedIn _______ Blog
University Health Care System, Augusta, GA
WWW U Q C | YouTube Facebook Twitter LinkedIn _______ ____
WellStar Health System, Marietta, GA
WWW _ Q C | YouTube Facebook Twitter LinkedIn _______ ____
Willingway Hospital, Statesboro, GA
WWW U Q C | _______ Facebook _______ ________ _______ ____
Winn Army Community Hospital, Fort Stewart, GA
WWW U Q C | _______ Facebook _______ ________ 4square ___

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